Tim Bradford - AMMCorp.net

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Marketing systems and questions about Matt Law - Mortgage Innovators

Anyone have experience with Matt Law and his Technology products?

I attended a seminar by Matt Law where he presented some products he said would increase a Loan Officers Business.   Some of what I heard sounded like it might assist in generating leads for myself and Realtors.  Not trying to promote his programs but to let anyone see more of his preaching here is a site that will send you to other sites that promote his individual products.  http://www.mortgage-innovators.com/

Before continuing, because Matt Law is from Orange City, Florida I ask for any comments from Realtors and Lenders in the Orange City area.  

Each of Matt's products sound as if they might be beneficial.   I do have concern regarding some of his pricing because I believe better pricing could be found elsewhere.  Give me your thoughts. 

Here is a summary of each product and my comments, share your thoughts.

•1)      Online, Fax, Email Notification system called "BORROWERSTATUS.COM".   It allows realtors 24/7 access to loan status updates. 

My Comments:   I myself stay in touch with the agents to provide them status updates.    Unless automated within the main Loan Processing System, I believe the added time would not justify the 24/7 access and from a marketing point would decrease one on one time with my Realtors. 

•2)      Website - He promotes a personal website outside of any company website.

My Comments:   This I agree with 100%, however I promote OfficeLive.com as a starting point for any salesperson.   Microsoft offers the most basic website completely free. (Limit one per customer)  They pay to register the Domain and host the site for Free.   Upgrades are available from this Free Site for 19.95 or 39.95 Per month.    Comparing this to the promoted program at 29.95 and the fact that Microsoft FREE offer is a place for even the novice to start exploring web technology.   Even just getting a site with your name like http://www.johnqpublic.com/ might be a good name to register and keep.   By the way I did check and found http://www.iamarealtorinohio.com/ is available.   Let me see how long after this mail is sent before someone registers that name. 

•3)      Call Capture Systems -  Here he promotes the use of 800 numbers because they capture caller ID even on blocked numbers.   With the 800 Numbers he promotes automated INFO lines with extensions that can be included in an advertisement.   He states that consumers are 5 times more likely to respond to one of those ads than they are to the typical "Call For Information" that we place in advertisements.   He also says that advertising costs would be reduced because an AD is only intended to inspire the potential client to Call  and listen to the recorded message.  

My Comments:   In principle this is the product that I think might be of greatest benefit to me because I already have a personal website.   I will be looking at alternative programs with pricing in mind.   Matt's program at 59.95 sounds pricey to me considering recording minutes.   I believe there is an incentive to have other people sign up for the program and if they do you costs are reduced or eliminated.   I have never been in favor this principle.  

Will close by saying Matt Promotional materials state that if you buy and use this system, you will have Realtors inviting you to lunch and paying for your meal.   I will keep my calendar open for those of you that offer to buy my lunch.   (joking of course)

I welcome comments.


Tim Bradford
Ohio Mortgage Banker LO.007173.000/ NMLS 250013
Cell: 216.324.8113 Anytime
www.GetAMortgageNow.com or www.Go2Apply.com
www.OhioHomePath.com or www.OhioRuralHomeLoans.com

Serving the Ohio Realtors and Home Buyers and Home Owners
Comment balloon 3 commentsTim Bradford • August 21 2007 09:15AM
Marketing systems and questions about Matt Law - Mortgage Innovators
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