Tim Bradford - AMMCorp.net

Anyone have experience with Matt Law and his Technology products?

I attended a seminar by Matt Law where he presented some products he said would increase a Loan Officers Business.   Some of what I heard sounded like it might assist in generating leads for myself and Realtors.  Not trying to promote his programs but to let anyone see more of his preaching here is a site that will send you to other sites that promote his individual products.  http://www.mortgage-innovators.com/

Before continuing, because Matt Law is from Orange City, Florida I ask for any comments from Realtors and Lenders in the Orange City area.  

Each of Matt's products sound as if they might be beneficial.   I do have concern regarding some of his pricing because I believe better pricing could be found elsewhere.  Give me your thoughts. 

Here is a summary of each product and my comments, share your thoughts.

•1)      Online, Fax, Email Notification system called "BORROWERSTATUS.COM".   It allows realtors 24/7 access to loan status updates. 

My Comments:   I myself stay in touch with the agents to provide them status updates.    Unless automated within the main Loan Processing System, I believe the added time would not justify the 24/7 access and from a marketing point would decrease one on one time with my Realtors. 

•2)      Website - He promotes a personal website outside of any company website.

My Comments:   This I agree with 100%, however I promote OfficeLive.com as a starting point for any salesperson.   Microsoft offers the most basic website completely free. (Limit one per customer)  They pay to register the Domain and host the site for Free.   Upgrades are available from this Free Site for 19.95 or 39.95 Per month.    Comparing this to the promoted program at 29.95 and the fact that Microsoft FREE offer is a place for even the novice to start exploring web technology.   Even just getting a site with your name like http://www.johnqpublic.com/ might be a good name to register and keep.   By the way I did check and found http://www.iamarealtorinohio.com/ is available.   Let me see how long after this mail is sent before someone registers that name. 

•3)      Call Capture Systems -  Here he promotes the use of 800 numbers because they capture caller ID even on blocked numbers.   With the 800 Numbers he promotes automated INFO lines with extensions that can be included in an advertisement.   He states that consumers are 5 times more likely to respond to one of those ads than they are to the typical "Call For Information" that we place in advertisements.   He also says that advertising costs would be reduced because an AD is only intended to inspire the potential client to Call  and listen to the recorded message.  

My Comments:   In principle this is the product that I think might be of greatest benefit to me because I already have a personal website.   I will be looking at alternative programs with pricing in mind.   Matt's program at 59.95 sounds pricey to me considering recording minutes.   I believe there is an incentive to have other people sign up for the program and if they do you costs are reduced or eliminated.   I have never been in favor this principle.  

Will close by saying Matt Promotional materials state that if you buy and use this system, you will have Realtors inviting you to lunch and paying for your meal.   I will keep my calendar open for those of you that offer to buy my lunch.   (joking of course)

I welcome comments.

First Blog Post - All opinions are welcome.   Written by Local Lender

Years ago, I made up the following table to educate Sellers on some facts regarding the sales price of their homes.  As you see "Location" is only listed once.  Beyond this simple table are some of the current day facts.

For many years if you asked any Realtor what the three keys to the sale of any property, you would receive the "Location, Location, Location" reply.  This reply is somewhat true when we are in a "Sellers Market" and when there is a greater demand for homes in a given location than the supply of homes available for sale.   In my opinion, Today's we are in a "Buyers Market" where there is an excess of homes on the market and a lower demand for those homes. 

What then are the keys to selling a home in today's "Buyers Market"?  The items that come to mind are comfort, condition and curb appeal.  These three are measured against your "Competition".  Let's examine each of these keys in today's market.   Because of the number of homes on the market a property needs

"Curb Appeal" is important because a potential buyer is likely to drive right past your property to look at another home if they see things that negatively detract from the sight of the property in comparison to other properties in the neighborhood.

"Condition" comes into play when you succeed in getting a prospective buyer to come inside and look around.  The buyer will be looking at the level of updating that has been done as well as costs they see attributable to repairing, replacing and updating the home to their needs. 

"Comfort" is how the prospective buyer sees themselves living in the home based upon their lifestyle.  This is the reason Realtors try to show homes that are uncluttered, well lit and absent of the current owners lives.  A prospective buyer needs to imagine themselves living in your home.   If you can achieve this then you are now ready to approach the final key to the successful sale of your home. 

The above keys are measured against your "Competition".   If the prospective buyer can imagine themselves living in your home and others, then a comparison begins.  The buyer will look for the best value and comfort for their money.  They will look at your Price in comparison to other homes as well as the cost to remodel, repair and update the home to their expectations and desires.  Sellers commonly overlook the buyer's expectations and desires in a home because the seller has lived in the home and it is HOME to them.

On my OhioBuyersAndSellers.com website there are a number of links for sellers to review that could improve the marketability and sales price of your home.  Please visit it for those tips. 

Also, I have a deep respect and admiration for the Realtors that represent buyers in transactions because they are the ones selling homes.  We have seen a great number of Sellers Agents, offering deep discounts in their commissions in order to get the listings.  Some of these Listers are very good; however some do not provide the level of service Sellers expect.  Maybe it is the old adage that you "GET WHAT YOU PAY FOR".  Along that line let me approach "For Sale By Owner's".  I do believe the key to the best price is a matter of the maximum exposure of the home to potential buyers.  Because Realtors are the primary Sellers of homes and use one it is well worth your investment.     

This article is the opinion of the writer and you are free to disagree, discuss and consider the validity of my opinions.  As you do consider your thoughts, let me share the experiences of a friend of the family.  Over the past 18 months they have had their home for sale and have had the home listed with five different Realtors.  The home is still on the market. Do you think they have chosen bad Realtors or do you think it is something else that is preventing the sale of the home?